• All products
    $6 or under
  • Made from recyclable
    aluminum or paper
  • Vegan
    Cruelty free
  • Clean naturally
    derived formula
  • Something else
    one a newline
  • Another one
    to check alignment
  • No compromise

    We max

    the good ,

    nix the bad

    It's time to rethink how
    and what we consume. Proven,
    powerful, naturally derived formulas.
  • Earth friendly

    Made with

    sustainability

    in mind

    Leading the mission to be plastic
    free and affordable to all

There is no

planet B

Consciously-created personal care in
99% plastic free packaging that works hard for you
but is gentle on the planet.

Proven

Ingredients

Rooted In Nature

Responsibly-sourced formulas with upcycled ingredients.

  • Vegan
    Cruelty free

  • Vegan
    Cruelty free

  • Vegan
    Cruelty free

Image, bottles of banana and aloe scented body lotion body wash and deodorant.

Earth friendly

with sustain

-ability in mind

Thoughtfully-designed packaging that's easily recyclable.

  • Vegan
    Cruelty free

  • Clean
    Naturally derived formula

Image, coconut and mint scented body lotion bottle.

We're

re-imagining personal

care.

Clean, effective formulas bottled up in 99% plastic free packaging

  • Vegan
    Cruelty free

Image, Jada Pinkett Smith.
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